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How to Create a Business Plan for a New Side Project

Starting a new side project can be an exciting and rewarding experience. However, it’s essential to have a solid business plan in place to ensure your project’s success. A well-thought-out business plan will help you define your goals, identify potential challenges, and create a roadmap for growth. Here are some essential steps to create a business plan for your new side project:

Executive Summary

Begin with an executive summary that outlines your side project’s purpose, objectives, and expected outcomes.

Description of the Project

Provide a detailed description of your side project, including the products or services you plan to offer, your target market, and any unique selling points that set your project apart from the competition.

Market Analysis

Conduct thorough market research to understand the industry landscape, your target customers, and your competitors. Additionally, assess your competition and identify any gaps in the market that your side project can fill.

Marketing and Sales Strategy

Outline your marketing and sales strategy, including your plans for promoting your products or services, attracting customers, and retaining them. Be sure to consider both online and offline marketing tactics and how they will work together to build your brand and grow your customer base.

Operations Plan

Detail your side project’s day-to-day operations, including your production processes, supply chain management, and any necessary equipment or facilities.

Financial Projections

Create realistic financial projections for your side project, including a sales forecast, income statement, cash flow statement, and balance sheet. These projections should cover at least the first year of your project, with longer-term forecasts if possible. Be sure to include any assumptions you’ve made in creating your projections and any risks or uncertainties that could impact your financial performance.

Risk Management

Identify potential risks and challenges your side project may face and outline strategies for mitigating these risks.

Milestones and Timeline

Establish a timeline for your side project, including critical milestones and deadlines for achieving your goals. This timeline should be realistic and take into account any potential obstacles or delays that may arise.

Review and Revise

Finally, regularly review and update your business plan to ensure it remains relevant and accurate. As your side project grows and evolves, your business plan should adapt to reflect new goals, challenges, and opportunities.

A good business plan is important, but there many more steps to take as well. It’s a good idea to search for online resources that can help you launch your side project successfully. Bradford Toney has written a great step-by-step side project guide on his blog. This guide will help you get started and cover all the steps necessary to launch a successful side project.


By following these steps, you’ll create a comprehensive business plan that serves as a roadmap for your side project’s success. Remember, a well-crafted business plan not only helps you stay on track but also demonstrates your project’s potential to investors or partners.

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